3rd June 2024

How To Build A Community On TikTok

By Jess Wreford

Chief Creative Officer

TikTok allows you to reach millions with its unique and complex algorithm. It’s easier than ever to grow a community, and for content creators and brands alike, building a community on TikTok is key to achieving lasting success on the platform.

Community building is essential to grow, achieve consistent engagement and ultimately, convert users into sales. At Antler, we have worked with many brands and helped them build dedicated communities, which you can read all about with our featured work, and now we’re going to teach you how to do the same (you’re welcome in advance).

Understanding who your audience is

Before you can start posting, it’s crucial we understand who we are talking to. We want to know everything from their interests, buying behaviour and who and what they engage with online.

Create content that speaks to your audience

Focus on your audience's needs, pain points and interests to develop content that is designed to attract your audience. We recommend around 3 to 5 videos per week, but being consistent is what you should focus on so choose a posting schedule that works for you.

Talk to your audience

You can’t use a CTA and expect your audience to do things for you if you’re not taking the time to get to know them. Make sure you show that you value user input by responding to their comments.

It’s also important to show up on TikTok outside of your own channel. Commenting on other users’ posts can help to uplift your brand presence whilst also reaching wider audiences, using other peoples’ virality for your own gain.

Going LIVE is another great way to connect directly with your audience in real time. We have previously written a blog on how to go live on TikTok, which guides you through this process.

Brands can also utilise user-generated content to show their appreciation and build trust with their audience.

Don’t shy from trending content

Trending content, sounds and SEO-relevant hashtags are key to growth. However, be careful of what trends you choose to jump on, as not all trends and moments are relevant to your brand or community.

Get personal

People care more about the faces behind the brand than the brand itself. Sharing personal stories or behind-the-scenes content can help to humanise your brand and create a deeper connection with your audience. Authenticity builds trust, and trust is the foundation of any strong community.

Analyse and adapt

Be sure to regularly review your analytics to understand what is working and what isn’t. TikTok’s analytics provide insights into video performance, audience demographics, and engagement rates. Use this data to refine your content strategy and improve your community-building efforts.

Building a community on TikTok requires dedication and genuine engagement. By understanding your audience, creating valuable content, and actively interacting with your followers, you can harvest a thriving community. Remember, the goal is not just to gain followers, but to create a space where people feel connected, valued, and inspired. Enjoy creating!

Or let us do the hard work for you! Get in touch to see how we can amplify your brand and grow a dedicated community.