As Christmas approaches, we have been pulling out all the stops to capture the festive spirit for our clients and engage their audiences online. TikTok, has become the go-to platform for many businesses looking to create memorable Christmas campaigns.
From viral challenges and heartwarming storytelling to influencer partnerships and seasonal trends, TikTok offers a unique place for brands to connect with millions of users during the most wonderful time of the year.
Park Christmas Savings
This winter we’ve partnered with Park Christmas Savings to help create a meaningful campaign, which focuses on helping their customers save money during the festive season.
Through a series of quick tips and informative videos, we’ve showcased how their Purple Card can be a valuable tool for budgeting and planning ahead for Christmas expenses.
The content is designed with Christmas as a focus, resonating with parents who are eager to purchase gifts for their children or start collecting vouchers for next year’s holiday celebrations.
By aligning our messaging with the spirit of giving and thoughtful financial planning, we’ve successfully engaged a broad audience. Over the Christmas period, this campaign has driven an impressive +1.75 million views, reflecting its relevance and appeal to families looking to make their holidays both special and budget-friendly.
KFC’s Festive Favourite
KFC launched a highly successful Christmas campaign, creating a series of engaging and humorous content.
The campaign featured a series of short videos that playfully reimagined traditional Christmas scenes, incorporating KFC's signature products in a lighthearted way.
This creative approach resonated with TikTok users, reportedly increasing their overall awareness by 6.8%, while their Christmas sales comfortably beat the unit sales forecast by 23%.
ruru. studios Advent Calendar
ruru. studios focused their Christmas marketing efforts on promoting their advent calendar. They wanted to enhance their conversions in Switzerland. Their creative approach combined an authenticity-first content strategy with a selective approach to creator collaborations focused on partnering with creators who shared their creative style. They were able to successfully increase their web sales, generating over 1.3M impressions and over 500 conversions.
Why you should be using TikTok for your Christmas campaigns
Quoted directly from TikTok’s Holiday Marketing guide, 2 in 3 TikTok users start shopping for gifts at least 1 month before Christmas, meaning you can start leveraging the platform early to inspire others to purchase. It’s a great place for small businesses too, with 82% of TikTok users saying they have discovered a small business on TikTok before seeing them elsewhere.
With this in mind, where does this leave us for the new year? Well, 1 in 2 TikTok users plan to shop in Q1 of 2025, to take advantage of post-Christmas sales.
There’s literally no better time to start marketing on TikTok. Get in contact today to discuss our TikTok first approach to your marketing.