23rd April 2024

TikTok Launches Their App ‘Notes’: Here’s Everything We Know So Far

By Jess Wreford

Chief Creative Officer

The TikTok versus Instagram rivalry continues. That’s right, the rumours are true: TikTok now has their own version of a photo sharing app called Notes which has launched initially in Australia and Canada.

Here’s everything we know so far.

TikTok Notes Preview

How do you use TikTok Notes?

The app has many appearance similarities to Lemon8 and Pinterest, so it’s obviously trying to find its place in the social media world right now.

You’re able to add up to 34 images to a post and a 4,000 character limit on captions - something avid Instagram users have been asking for, for a long time.

TikTok Notes Preview Promo

Is TikTok Notes Going To Be Successful?

In our opinion, it’s to be determined. The app itself is in the very early phases of testing and has minimal functionality. The app seems to have directly tried to replicate Instagram to appeal to the Millennial consumer base but the strategy and purpose for the platform itself is pretty unclear.

Whilst it provides an opportunity for creators to share more ‘real’ moments, we don’t yet know if it’s competitive enough to replace Instagram in its entirety.