Flannels

Mass organic awareness with influencers.

We worked with 30 of the top fashion influencers in the UK to produce engaging videos to our bespoke hashtag sound, highlighting a range of Flannels clothing. When the hashtag challenge went live in December, the influencer content kickstarted a trend that encouraged all users on the platform to get involved, resulting in over 282,000 user-generated videos with the campaign hashtag.