Holiday Extras

Digestible travel content

We posted 3 videos a week for 3 months in order to showcase Holiday Extras in a whole new light that is digestible for the demographic. We created relatable travel memes using trending sounds, reposted the platform's best travel UGC and educated the audience on travel tips with face-to-camera formats. We also collaborated with a range of TikTok creators to gain further credibility on the platform and expand our reach to new audiences.