Build a community of dedicated food lovers on the Sides TikTok channel to increase overall brand awareness amongst Gen-Z.

Our Solution

Embracing TikTok and its community

We embedded the Sides brand and channel further into the TikTok community by utilising platform-proven content formats, a strong emphasis on community management and reacting in real-time to trending sounds and hashtags. We wanted to keep food at the focus of everything we created, producing rewatchable content that encouraged engagement and audience participation, including running TikTok-specific activations (a Sides Easter egg hunt around London!) to help incorporate the brand into the real world.

  • 12,000,000


  • 60,000


  • 1,000,000


Some of our content pillars...

  • Reactive

  • Relatable

  • Food Porn

  • Engagement

Ready to TikTok?

Contact us now. We'd love to hear from you!

Let's Go