Sides

Embracing TikTok and its community

We embedded the Sides brand and channel further into the TikTok community by utilising platform-proven content formats, a strong emphasis on community management and reacting in real-time to trending sounds and hashtags. We wanted to keep food at the focus of everything we created, producing rewatchable content that encouraged engagement and audience participation, including running TikTok-specific activations (a Sides Easter egg hunt around London!) to help incorporate the brand into the real world.