Top of the Mornin
Making coffee accessible to younger audiences, through fun, creative content, without limits.
Overview
Exploring weird and wonderful content formats to connect with both existing and new audiences on TikTok
Top of the Mornin’ Coffee, owned by Jacksepticye, came to us with the aim of making coffee accessible to a younger demographic, removing the perception of snootiness which often comes with coffee brands.
We aimed to create scroll-stopping content, without limits. The freedom of this campaign allowed us to create content that we knew would captivate not only the Jackcepticye audience but wider consumers on TikTok as well.
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320,000 Views
30 %engagement rate on all content (up to)
Our Approach
We had fun exploring all sorts of weird and wonderful content formats, helping us to connect with both new and existing audiences on TikTok. From recording the moment someone got a Top of the Mornin’ tattoo to sticking our hands in newly made coffee art, our content was disruptive, hilarious and, most importantly, creative.
In only two months of activity, we were able to make a real impact, successfully launching their official channel and Top of The Mornin’s lovable mascot Sonny.