Competitor Analysis
When starting out on TikTok, it’s important to know what your space is doing. TikTok is a big place, with endless ways to create content and connect with an audience, so it’s natural to feel overwhelmed when it comes to working out where you should start with your strategy.
Research
Looking at your competitors
Before we look into what your creative approach should be, we spend time looking at your competitors - what are they doing, what’s working, what’s not working, how are they packaging up content, who is engaging with it, how are people engaging with it and so on.
Not only do we look into your competition, we also look at what the users within your space are doing. User Generated Content is the beating heart of TikTok so it's paramount we listen to what the community is saying, doing and evolving.
This extensive competitor analysis comes at the start of our time working together to help us inform the immediate plan of action for your campaign.