Influencer Marketing

Tap into individual communities on TikTok by collaborating with creators.

From micro influencers with small but dedicated audiences, to hero creators consistently making waves on the platform, we build real relationships with influencers and identify the best creative options to help deliver your performance marketing goals.

A 3 month mass brand awareness campaign involving 30 influencers, 40 organic videos and an official branded hashtag challenge #imthemaincharacter, in order to maximise reach and create awareness at scale. We worked with 30 of the top fashion influencers in the UK to produce engaging videos to our bespoke hashtag sound, highlighting a range of Flannels clothing.

When the hashtag challenge went live in December, the influencer content kickstarted a trend that encouraged all users on the platform to get involved, resulting in over 282,000 user-generated videos with the campaign hashtag.

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We posted 3 videos a week for 3 months in order to showcase Holiday Extras in a whole new light that was digestible for the demographic.

We created relatable travel memes using trending sounds, reposted the platforms best travel UGC and educated the audience on travel tips with face-to-camera formats. We also collaborated with a range of TikTok creators to gain further credibility on the platform and expand our reach to new audiences.

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