Paid Social

Reach a laser-focused audience and drive valuable action at scale

Utilise your best performing organic content, bespoke TikTok-native advertising assets or engaging influencer posts to achieve a range of performance marketing goals including; channel growth, clicks through to your website, mobile app installs & sales.


We undertook a 3 month TikTok recruitment campaign collaborating with 8 Scottish creators to encourage job applications among a Gen-Z audience for roles at Buzzworks' venues.

We created a streamlined application process, where users could either click through to a condensed application form directly from the app, or simply comment ‘I need a job’ on our creators’ videos, where a member of the Buzzworks HR team would reach out directly to continue their journey. We intentionally worked with a diverse range of creators, including food reviewers, lifestyle creators and comedians, in order to tap into different communities within TikTok and encourage applications from all corners of the platform.

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Hospitality Rising

A mass recruitment drive on TikTok to encourage young people to apply for jobs in the Hospitality industry in the UK.

Working with 18 influencers across all corners of the platform, including lifestyle, comedy, food, to spread the Hospitality Rising message, highlight the perks of working in hospitality and encourage users to visit the official Hospitality Rising UK job board.

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