Blog

Everything You Need To Know About Tiktok Advertising

TikTok has rapidly evolved from a platform for short-form videos to a powerful marketing tool, used by a wide variety if people and businesses. With a young and engaged audience, TikTok offers unique opportunities for brands to connect with consumers in a creative and authentic way.

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TikTok Trends We've Been Loving

From memes to movements, we’re talking about TikTok’s cultural impact.

TikTok trends are like fashion for the internet. They're always changing, and you never know what's going to be hot next week! One day, everyone's doing the "Say So" dance, and the next, it's how “Demure, cutesy and mindful” we all are - It's a wild ride, but that's what makes it fun!

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Meet Tako: TikTok’s New AI Pal

TikTok, the ever-evolving platform, has once again pushed the boundaries of digital innovation with the introduction of Tako - its AI-powered chatbot! This new feature is set to revolutionise the way we interact with the app, promising a more personalised and engaging experience to what we know now.

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Reels vs TikTok: Creating Native Content To Appeal To Both

One of the biggest misconceptions of social media is that content can just be created and posted on all platforms. This is certainly not the case.

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How To Build A Community On TikTok

TikTok allows you to reach millions with its unique and complex algorithm. It’s easier than ever to grow a community, and for content creators and brands alike, building a community on TikTok is key to achieving lasting success on the platform.

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TikTok Makes Steps In Creating Transparency With AI Content

A brand new update to TikTok means that we will now start to see AI-generated content automatically labelled, as well as new readable sources to help its users better understand how AI is being used, or misused across its platform and online.

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Learn How To Go LIVE on TikTok

Going LIVE on TikTok is essential for community building. The platform thrives on creativity, authenticity and real-time interaction, and TikTok LIVE is the best way to foster connections with your community by engaging with current and potential followers in real time.

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TikTok USA Ban

It’s safe to say that TikTok has ingrained itself into the fabric of internet culture since it came on to the scene in 2014 as Musical.ly. However, its journey in the United States has been marred by uncertainty and regulatory scrutiny, which has now resulted in a potential ban in the USA - as signed off officially by President Joe Biden on the 24th April 2024.

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TikTok Launches Their App ‘Notes’: Here’s Everything We Know So Far

The TikTok versus Instagram rivalry continues. That’s right, the rumours are true: TikTok now has their own version of a photo sharing app called Notes which has launched initially in Australia and Canada.

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Let’s go back to TikTok basics

Getting started on TikTok can be daunting but we’re here to help guide you through the process. Go back to basics and read more on how you can successfully kick start your TikTok journey.

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TikTok SEO: How To Apply Effective SEO Strategies

Are you ready to elevate your TikTok strategy in 2024? The key might just lie in the world of SEO. Hashtags are out and SEO is in. Explore the synergy of TikTok and SEO and discover how it can transform your digital presence.

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A Guide To TikTok Analytics

There was a time where TikTok (then Musical.ly) had zero analytics other than video views and engagements. Now, there’s a wealth of statistics that have reached the platform to help users accurately analyze their content and channel. There’s a few statistics in particular that are a godsend to be able to push forward your overarching strategy and make sure your channel is evolving based on the data, not opinion.

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Iconic Valentines TikTok Campaigns

Love is in the air at Antler HQ. We have been working with our clients to create some incredibly wholesome, slightly cheeky and all-round iconic TikTok campaigns.

We know what makes a campaign memorable, and some of our favourites are those where we get complete creative freedom.

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Navigating the UMG Pullout: Insights for TikTok Creators and Brands

Universal Music Group (UMG), the powerhouse behind chart-topping artists like Taylor Swift and Drake, has made headlines with its decision to pull its music catalogue from TikTok following an open letter about the expiration of their agreement. But what does this mean for the TikTok community?

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What’s Next For TikTok in 2024?

We’re bringing you into the realm of TikTok in 2024. At Antler Social, we’ve been deeply immersed in TikTok since the days of Musical.ly, growing and adapting with every transformative wave.

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